WebView applications have long been the main tool for affiliate marketing, but today their effectiveness is decreasing. Google Play and App Store platforms are tightening their moderation policies: they block projects, limit advertising, and warn users about suspicious sources. In such conditions, webmasters are increasingly switching to PWA-applications – hybrid solutions that combine the functionality of websites and mobile programs.
What are PWA, and how do they work?
PWA (Progressive Web Apps) are web pages that mimic the interface and behavior of native apps. For the user, the difference is imperceptible: the project opens in a separate window without browser elements and installs an icon.
To strengthen the trust of the audience, developers create download pages identical to what we see in mobile app stores. For example, when clicking on the link, the user will find an “Install” button, after clicking on which, the application will be installed on the phone.
Advantages and disadvantages of PWA solutions
PWA apps are becoming more and more popular in affiliate marketing, showing notable advantages over traditional apps and pre-landing combinations. Although this technology has certain limitations, its advantages far outweigh the disadvantages.
PWA Strengths
- Push notifications – increase audience engagement.
- Flexible interface customization – full control over design and functionality.
- Versatility of traffic sources – promotion through any platform without restrictions.
- SEO-promotion – the ability to attract organic search traffic.
- Lack of moderation – independence from app store rules and risk of blocking.
- Resource saving – no updates or complex development required.
- Compactness – fast installation and minimal memory space.
- Stable operation – long-lasting functionality with minimal maintenance.
Disadvantages
- Additional costs – need to purchase and configure Safe Page. Same as Black Page;
- traffic limitations – inaccessibility of advertising through UAC and InApp channels;
- reduced conversion – less effective monetization compared to WebView.
Despite bottlenecks such as the need for additional pages and traffic limitations, the benefits make PWA the optimal choice for many affiliate marketing scenarios.
The Money Safe service helps simplify the work and speed up Safe Page creation. Thanks to AI, White pages are layout in 30 minutes. It’s enough to set parameters for tech support – language, format, theme, GEO – and the output will be a unique site ready to pass moderation in any traffic source.
Creating a PWA application
Solving the task of creating a PWA includes two main directions: compliance with technical standards and choosing the optimal development method. Let’s analyze the details that determine the quality of a PWA-application and its implementation options.
Technical requirements for PWA
To meet modern standards, an application must have the following characteristics:
- Cross-platform compatibility
- Works on all types of devices and in all browsers. Includes support for peripherals: touch screens, styluses, keyboards.
- Autonomy
- Ability to work in offline mode and no limitations of browser settings.
- Simplicity and stability
- Quick installation, no lags, minimalistic interface, all functions work.
- Optimization
- Indexing in search engines, works out of the box without additional user settings.
PWA development methods
The project can be realized in several ways:
- self-development
- Creation from scratch requires programming skills or involvement of IT-specialists. Suitable for exclusive applications, but costly in terms of time and budget;
- ready-made solutions
- Buying or renting a ready-made product. Saves resources but may limit customization;
- Use of builders
- Dedicated services allow you to create a PWA without coding skills through visual editors and templates..;
- partner offerings
- Some affiliate programs provide ready-made solutions for webmasters, including templates for different verticals.
Follow the link and choose for yourself the affiliate networks that will provide you with PWA affiliate offers.
Tightening rules of mobile marketplaces and increasing competition make Progressive Web Apps a profitable alternative for webmasters. PWA apps are not a temporary trend, but a long-term strategy for affiliate marketing.
If you haven’t tested PWAs yet, now is the perfect time to start.